Provide visibility to the true potential financial impact of an investment. This was accomplished using a simulation model
Objective: understand and quantify potential financial impact associated with an innovation project.
- Project with multiple variables, two with high uncertainty
Methodology
- Created a pro-forma P&L and calculated the NPV of the base case
- Established value range for each variable
- Model would randomly adjust each variable within min/max
- Ran a simulation of 25,000 potential combinations of variables
- Created a histogram of possible financial results
Result: Identified the variables that had the greatest financial impact on the results, allowing client to prioritized where to focus effort to reduce the uncertainty.
Improve quality of demand projection by adding external data and establishing a range of demand vs single value
Network Optimization: Location for new facility
- Greatest unknown was related to demand
- Needed long-term demand projection ~15 years
- Extrapolating current demand wasn’t accurate enough
Methodology
- Combined existing sales with several external sources of data
- Created multiple scenarios and combined into a range of demand
- Range of projected demand was the input into site selection model
Result showed cost implication of each potential facility location depending on the long-term demand scenario
Improve accuracy by incorporating external data and utilizing a combination of simulation and optimization
Regional sales and services business looking to expand customer base needed to understand impact of potential customer’s location
- Located in large metropolitan area, highly sensitive to traffic delays
- Provided mix of routine service and emergency repair
Methodology
- Modeled existing business to establish base line
- Added potential customer volumes and locations
- Overlaid with hourly traffic patterns and modeled the implications on staffing
Deliverable
- Projected the requirements of trucks and drivers for each potential new customer
- Determined cost to serve of existing customers
Several examples the show the breadth of capability
PDF to P&L
- Client only had access to electronic pdf copies of bank records and needed to build out a a P&L to manage business
- Converted 2+ years of monthly bank records across multiple accounts into database
- Built out chart of accounts, customer, supplier and uploaded to Quickbooks
- Set up reconcilable financials
Social Media Listening
- Project team had immediate need to share specific information
- Determined that tracking across twitter would be an accurate proxy for the market
- Built a tracker that captured real time tweets based on a set of key words
- Setup and monitored for a 5 day period and provided updates multiple times per day